About Krafft

BECAUSE ALL HORSES ARE INDIVIDUALS

Our belief is that an individually optimized feed can be crucial for a horse's health, balance and performance.

ABOUT KRAFFT

KRAFFT is owned by Lantmännen, a cooperative owned in turn by Swedish farmers. This means almost all of our ingredients begin as a little seed in a field in Sweden. We grow things using sustainable cultivation methods with full control over an ingredient’s journey from the field to the feed sack. Everyone who comes in contact with KRAFFT and Lantmännen can rest assured that we work to achieve viable agriculture, greener energy and a sustainable food chain. Both today and tomorrow. We launched our first feed more than 30 years ago, based on our conviction that every horse is unique and that individually optimised feed can make all the difference and help your horse enjoy a healthy balance and perform at its very best.

EXPERTISE, RESEARCH AND DEVELOPMENT

Our feeds are developed on the basis of extensive expertise, research and development. We are proud to be Sweden’s best-selling feed, both among professionals and amateur riders. We’re also proud that whenever you choose KRAFFT, you choose the same feeds as the Swedish national equestrian centers.

BECAUSE WE CARE

Horses are fantastic creatures – powerful yet sensitive. In order to guarantee the very highest quality for both your horse and the environment, we use natural ingredients from sustainable agriculture. For us, it’s important we take responsibility for the entire process – from field to feed sack.

CAREFUL PRODUCT DEVELOPMENT

All our products have been specially developed to be suitable for the horse’s digestive system, and are thoroughly tested to meet the standards set by our company and our customers.

RESPONSIBILITY FROM FARM TO FEED

Lantmännen’s ability to influence developments comes with responsibility. Our unique business model provides customers and consumers with sustainable products and new, innovative solutions while also adding value for our owners and contributing to viable agriculture. Everyone who comes in contact with KRAFFT, and thus Lantmännen, can rest assured of our constant efforts to achieve viable agriculture, greener energy and a sustainable food chain for today and tomorrow.

MORE ABOUT SUSTAINABILITY

SOY

Imported soy is a common, important protein raw material used in the production of feed. However, soy cultivation has negative consequences for people and the environment in several places around the world. For this reason, Lantmännen KRAFFT uses primarily Swedish potato protein in our feed, and we were one of the first producers in the world to make use of this protein. The very limited amount of soy used is certified and responsibly produced. Lantmännen is also working with Svenska Sojadialogen, a voluntary Swedish agricultural industry initiative, to move soy production in a more sustainable direction.

collaborations

As a market leader in equine nutrition and feed, Krafft collaborates with a number of businesses, riders, trainers and organisations throughout Sweden and internationally. We see collaborations in various equestrian disciplines as an opportunity to develop, make new contacts and catch market opportunities at an early stage. Exchanging knowledge is very important for us and has more than once led to the development of new products or the enhancement of existing ones.

Feedback from individual horse owners is something we truly welcome as it helps us to successfully meet our customers’ expectations and demands, enhance our range of products and find solutions to practical feeding problems. Any ideas of what we can do to further improve? Feel free to e-mail us at direct@krafft.nu.

KRAFFT DIRECT

Wondering what to best feed your horse? Any other questions? Need to order any of our products?

Call us now for free advice and to place your order!

direct@krafft.nu

+46 10 556 30 40